SIMPLY THE CASE | A simple guide to consulting case interviews

TAG | case interview tips

If you are just starting the case interview process, you probably have a million questions in your head about what exactly is a case interview and how is it run. You have probably heard about how you should take time to “write down your structure” and are wondering what the hell does that exactly mean? This quick overview guide answers those questions and lets you understand how all these pieces fit together. I elaborate on all the sections in the order they come up in the real interview so you can get a good image of how it all plays out. Note that each firm does things slightly differently and has its own style.

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A lot of people get stuck when it comes to the case because they have no idea what questions to ask in order to gather data and crack the case. Once you’ve set up your structure, you move onto “data gathering and analysis”. But what exactly does “analysis” mean? If you have a well-formed structure, the ambiguous problem should be segmented into pretty clean buckets such as customers and competitors, but then what? What questions should you ask about customers? Here’s how you should go about thinking about it:

Analysis = Breaking the problem apart to identify the specific source of the problem

For example, when you think about customers, you should not just ask about the total number of customers and the revenue they generate. That only keeps your thinking on the surface level. (more…)

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