TAG | market share pie
Many people wonder how they can go above and beyond in an interview to stick in an interviewer’s mind. Knowing how to do a case interview merely puts you on the same level as everyone else. However, enhancing your communication through the use of diagrams and charts can put you over the top. Most interviewers’ eyes will immediately light up when they see you use the charts discussed below because this is the way consultants think and even how they communicate points to clients!
Market Share Pie Chart (Gaining Share vs. Growing The Pie)
This is probably the simplest, and most commonly applicable chart, but rarely anyone uses it! It’s low hanging fruit you can take advantage of. It’s great for demonstrating the various strategies available for:
- Increasing sales (steal share or grow the total market?)
- New product launch strategy (take a small slice of a big pie or a big slice of a small pie?)
- Pretty much anything involving changing the levers on the percentage of the market you own or influencing the size of the total market.
The chart is super easy to draw. The hardest part is recognizing the opportunity to use it. (more…)